Pershing yachts are statements of elegance and high performance reflecting the Italian style of luxury. As interesting as its looks and its features, the story of how the Pershing yacht begun is equally as fascinating.
More than 20 years ago, three friends who were seagoing fanatics begun construction cold-molded custom sailing yachts. One time, there was a customer who did not know what kind of boat he really wanted came to them. Considering the things that they thought would appeal to their customer, the three friends delivered a powerboat that combined the features of a speedboat and a motoryacht. Their creation was an instant success.
Pershing yachts combined the best of the best of speedboats and motoryachts not only in terms of performance, but also in terms of design, comfort and quality. It was not surprising that the Pershing name caught the attention of international Formula One race drivers.
Over the years, Pershing yachts continued to improve in performance and appearance. Its popularity also spread internationally, pushing the yacht builder to further make innovations in its designs. Pershing yachts now range from 37 feet to 88 feet. It has also entered the megayacht category with the building of its 115-feet yacht.
The makers of Pershing yachts not only give attention to the boat’s performance, careful and meticulous design also goes into each yacht to give its clients the ultimate in comfort, luxury and pleasure. Pershing yachts give the look and feel of much larger yachts because its interior design and ergonomics have been thoroughly considered. Pershing yachts also make use of the finest materials for structures and furniture. Flair and elegance are spelled in every corner of Pershing yachts.
Pershing and Ferretti in America
Pershing yachts are expected to even make bigger waves with its association with the Ferreti Group in the US. Pershing officially became part of the Ferreti Group in 1998, a move that catapulted it from a modest Italian boat builder to one of the major international players in the marine industry. The union between the two firms, which makes more effective the marketing, sale and distribution of Pershing Yachts, is seen to further boost the market of Pershing and the Ferreti Group in the US.
The Ferreti Group has in turn tapped recreational boat retailer MarineMax, Inc. as the exclusive dealer in the US and Canada for all Ferreti Group vessels built in Italy.
As in other imported brands, customer service, after sales technical support and even purchase of foreign parts could be a problem with owners of Pershing yachts. To address this problem, the Ferreti Group has established a Product Manager System, wherein a collection of marine industry experts are assigned to a particular Ferretti Group brand. The Product Manager System empowers these individuals to do what is necessary to satisfy its U.S.-based customers not only at the time of purchase but also throughout the entire life cycle of Ferretti boat ownership. Product managers see to it that customer specifications are followed during the construction phase. They deal with the engineers and technicians to personally check on the development of the boat. After the boat’s delivery, the product managers are still available to attend to customer’s concerns on maintenance and other related issues.
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